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account manager
BEFORE CREATIVE DAY
You’ve Got a Client and a Team…Now What?
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Email your team. Introduce yourself.
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Email your client. Book a call with your team.
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Host the team/client call. Gather info for Creative Brief.
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Send client Memorandum of Understanding. Request their signature.
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Review Creative Brief written by students. Provide feedback.
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Send revised Creative Brief to client. Set up second call.
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Host follow-up call. Get everyone on the same page.
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Have students make final client edits. Review. Send to client.
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Confirm client’s online attendance for Presentation Day and availability on Creative Day.
ON CREATIVE DAY
Manage and Motivate
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Join your team’s Zoom Room. Watch the clock. Keep them on track.
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Help prepare for Work In Progress meetings.
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Communicate with non-profit as needed.
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Have all materials proofread by a writer before finalizing files.
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Coach on presentation skills and rehearse.
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Fill out marking sheets and award ballots with AD.
ON PRESENTATION DAY
Lead Them to Victory
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Send presentation invites/links to client. Ensure they can join.
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Introduce your team.
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E-meet with client. Answer any questions after the presentation.
AFTER PRESENTATION DAY
Tie Up Loose Ends
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Send follow-up email to client.
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Send any client edits to students.
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Review edits with AD and send final files to client.
Art Directors
BEFORE CREATIVE DAY
You’ve Got a Client and a Team…Now What?
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Watch for an email from your AM. Reply in a timely manner.
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Participate in client call. Gather info for Creative Brief.
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Be available for questions as students write Creative Brief.
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Review Creative Brief. Provide feedback.
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Review second draft of Creative Brief.
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Attend follow-up client call.
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Have students start preparing ideas to get a running start.
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Review student edits of final Creative Brief.
ON CREATIVE DAY
Mentor and Monitor
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Join your team’s Zoom Room.
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Guide students. Offer tips. Revisit Scope.
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Help prepare for Work In Progress meetings.
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Have all materials proofread by a writer before finalizing files.
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Coach on presentation skills and rehearse.
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Fill out marking sheets and award ballots with AM.
ON PRESENTATION DAY
Be There or Be Square
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Join presentation link.
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Help students rehearse before their turn.
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E-meet with client. Answer any questions after the presentation.
AFTER PRESENTATION DAY
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Oversee Finishing Touches
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Review non-profit’s final edits sent by AM.
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Send students clarifications & suggestions.
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Review final student edits.
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Ensure files are complete. Include working files for future client edits.
Graphic Design Students
BEFORE CREATIVE DAY
You’ve Got a Client and a Team…Now What?
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Watch for an email from your AM. Reply in a timely manner.
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Review client application. Prepare questions for your client.
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Attend a call with your team and client. Gather info for Creative Brief.
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Write Creative Brief with other student team members. Send to AM & AD[LI1] .
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Revise Creative Brief. Resend to AM & AD.
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Attend second call.
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Make final client edits to Creative Brief. Send to AM & AD.
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Start preparing ideas/thumbnails to get a running start.
ON CREATIVE DAY
Grab a Coffee and Create!
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Join your team’s Zoom Room. Get to work.
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Prepare for Work In Progress meetings.
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Ask questions! You’re AD & AM are there to help.
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Have all materials proofread by a writer before finalizing files.
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Make proofreader edits.
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Prepare your presentation and rehearse!
ON PRESENTATION DAY
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Cross the Finish Line with Finesse
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Join presentation link.
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Rehearse.
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Present with pride!
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Answer any client questions.
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Have a nap. You’ve earned it.
AFTER PRESENTATION DAY
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Polish to Perfection
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Make any final client edits.
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Prepare and send final files to AM & AD. Include working files for future client edits.
PR Students
BEFORE CREATIVE DAY
Do Your Homework
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Watch for an email from your AM. Reply in a timely manner.
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Join team client call (optional).
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Assist Graphic Design students with writing Creative Brief (optional).
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Attend follow-up client call (optional).
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Begin outlines/writing using final Creative Brief to get a running start (optional).
ON CREATIVE DAY
Use Your Words
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Join your team’s Zoom Room.
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Create and edit copy.
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Help your team with design elements.
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Be available to help other teams once your teamwork is done.
ON PRESENTATION DAY
Provide Moral Support
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Join presentation link.
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Help coach Graphic Design students on their presentation.
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E-meet with client for follow-up questions.
AFTER PRESENTATION DAY
See it Through
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Help Graphic Design students with client edits (optional).
