Vera Causa Opera

PROJECT OVERVIEW

Vera Causa Opera is a non-profit organization that was looking to change the perception of operas, to offer an inclusive space, to emphasize community and accessibility within performance and to create a unique experience. The challenge of the project was to create materials that would increase the number of donors, the number of returning attendees, and to broaden public awareness of their organization. To resolve this the team created separate posters and flyers to highlight each performance, a seasonal flyer that summarized event details and a rollup banner with the key messaging of the organization, with a strong call to action.

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