Sensity Deafblind and Sensory Support Network of Canada

PROJECT OVERVIEW

The challenge was for students to create a new poster, brochure, infographic and video to help Sensity Deafblind and Sensory Support Network of Canada attract more people to fill the role of intervenor for members of the deafblind community. The team of students created simplified icons to clarify the role of intervenor and modernized the aesthetic to appeal to their target audience of millennials. They used more white space in their layouts for readability and the organization’s new branding colours for consistency across all the materials creating a cohesive set of recruitment tools.