PROJECT OVERVIEW

Matthews House Hospice needed a 2019 direct mail campaign created, with the goal of raising $100,000 in donations to make it possible for them to invest in the purchase and ongoing care of a facility dog named Trooper. They needed 7 pieces included in their direct mail package to be sent to their prospective donors. The deliverables included a generic letter, VIP letter, donor ornament for donors to keep, hospice ornament for donors to send back (with a hope message), reply form, return envelope, and outer envelope.