PROJECT OVERVIEW​

The Working Skills Centre (WSC) empowers immigrants to prepare them to fully participate in Canadian society by providing skills training, work experience, and settlement services. Their focus on a specific target audience was preventing others from taking advantage of their services. The goal of this project was to help expand their target audience to serve a larger community. The team created new branding, and applied it to the WSC logo, letterhead, business card, PowerPoint template, website, and handout to provide consistency, professionalism, and attract the desired target audience.