Canadian Civil Liberties Association

PROJECT OVERVIEW

Canadian Civil Liberties Association specializes in bringing awareness and protection to human rights and freedom for Canadians. The organization had no voice and so the team's mission was to create a voice to raise awareness about the Rights Camp that the CCLA offers. Rights Camp is two, one-week sessions for high school students in grades 10-12. At Rights Camp, students will have the opportunity to develop skills to become advocates for change. The team gave a voice to this campaign that was previously unheard of. The campaign materials included two videos, a social media strategy, postcard and poster, a microsite, and a registration form.