PROJECT OVERVIEW​

Boost CYAC and the Toronto Polar Bear Club team up for a yearly fundraiser. They were looking to increase the money raised in previous years, specifically through getting more people to register for the fundraiser and register early. The goal of the team was to create a campaign of social media posts, video, and email posters that had a cohesive look and feel. Using the client’s previous slogan of ‘Dare to Dip’ the team created a wordmark and illustrations that could be used across different media.