Active Lives After School (ALAS) Dufferin is a charity based out of Dufferin County, Ontario. They offer day programs for adults with disABILITIES and differences. ALAS provides members an opportunity to create friendships and a sense of community. ALAS Dufferin needed to increase the awareness of their organization and expand their reach. Their brand needed to communicate in a playful yet professional manner to their target audience.